Privacy and Cookies Policy

Welcome to the Chester Lakes Limited privacy and cookies policy.

We are Chester Lakes Limited trading as Chester Lakes, and you can contact us at   

Our Head Office address is Bretton House, Bell Meadow Business Park, Pulford, Chester, CH4 9EP. The Company is registered in England and Wales under Company Number 12938115 and the VAT Number of the company is 373 0812 09.

All references to “we” “our” “us” or “company” within this statement or within any opt-in notices are deemed to refer to Chester Lakes Limited trading as Chester Lakes.

We are committed to protecting your privacy and this page contains important information about how we collect, and use, the personal information you provide us with. We are the controller of the information that we obtain from and about you. We understand and respect the importance of your privacy and we are committed to the fair and transparent processing and safeguarding of your personal information. We are also legally obliged to use your information in line with current legislation covering the protection of personal information, including the Data Protection Act 1998.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them. By using the website, you agree to be bound by this policy.

Personal information we collect - 

When you make an enquiry, book from our website, subscribe to our newsletter, take part in surveys or customer feedback, or enter any of our promotions and competitions, we collect personal information from you which may include: your name, address, email address, contact telephone number(s), vehicle registration number, the dates of your booking, the date the booking was made, and your Facebook, Instagram, or Twitter usernames. 

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

We do not store credit or debit card information.  When paying for a booking you will be directed to our third-party payment processor, Sagepay.  Whilst it may feel like we are collecting this information, it is actually being collected by Sagepay directly in order to take authorised payments for your booking and you should refer to their privacy policy for details about how it will be used by them. We do not see or store your debit or credit card information.

We only use your information for the purposes of making and recording your booking, for you physically accessing Chester Lakes for the duration of the booking, entering you into the promotion you have participated in, for statistical purposes to improve our service and, if you have subscribed, to email you our newsletter and any offers we believe that you might be interested in.  The information is also used to make it easier to book again with Chester Lakes in the future.

Monitoring and recording

We use CCTV recording equipment in and around our premises to assist in the smooth operation of the site, to improve the quality of our service and to prevent and detect criminal activities.

Sharing your information

If you have subscribed to receive our newsletters, we will share your name and email address with our transmission company, Mailchimp, to deliver the email to your inbox.

We will not sell, distribute, or disclose information about you as an individual or your personal usage of our site.

We may have to share your information with regulatory authorities, to prevent or detect crime (including fraud), to recover any monies owed to us, or if we are required or permitted to do this by law (for example, if we have a request from the police).


We do not send any marketing material, offers or information to you by e-mail or telephone unless you have requested us to do so. We will always try our best to uphold and respect your right to privacy. From time to time, we may post general information on our Facebook, Instagram and Twitter pages on social media but will not send direct messages unless answering a message sent to us.

We may use your personal information and information about your use of our products and services to carry out research and analysis to help us meet your needs in the future.

We may anonymise the information you have given us and combine it with other anonymised data for statistical analysis purposes.

We may contact you if you fail to complete an online booking to see if we can offer you any assistance with this.

If you do not want us to use your personal information for marketing or research and analysis, please email us at ‘’ with the word “unsubscribe” in the subject line.


A cookie is a small text file which is generated when you visit a website and stored on your computer. Cookies are commonly used on the internet, cannot harm your computer, and do not store personal information. Internet browsers normally accept cookies by default, although it is possible to set your browser to reject cookies.

Our website only uses cookies that are strictly necessary for you to use its features, such as being able to access your shopping basket at any time, so refusing to accept cookies will restrict your use of our website.

We use ‘analytical’ cookies to help us understand the number of visitors to our website and how they move around when they are using it. This analysis helps us improve our website, by making sure users can find what they need easily.

We also use cookies in our email communications; to track whether the email has been opened, read, or any links within the email have been used; allowing us to improve the emails we send you.

If you wish to know more about cookies visit

Cookies for Site tracking - Google Analytics

To enable us to monitor the usage of our website and the success of our marketing, we use Google Analytics, which uses a variety of cookies. These are used to track visitors and collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

For information on the cookies used by Google Analytics please visit


Our website is a secure website. You can see this in the address bar of your browser with the little padlock symbol. Our site uses Secure Socket Layer (SSL) encryption technology which is the industry standard for protecting and maintaining the security of message transmissions over the internet. Any information you enter on secured sites like ours is encrypted into an unreadable format to discourage unauthorised access by others.

We will take all necessary steps to make sure that the information we hold about you is kept secure at all times against unauthorised or unlawful loss or disclosure. We will retain it only for as long as it is needed for its original purpose or to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Any information no longer required will be deleted or disposed of confidentially and completely. We also have appropriate contractual obligations with our ‘data processors’ to ensure that they comply with the requirements of UK law. However, outside the European Economic Area, controls on data protection may not be as wide as the legal requirements in this country.

Our website does include links to other sites which are outside our control and we cannot be held responsible for the privacy or security on these sites. If you access any of these sites, they may wish to collect information from you and you should read their privacy policy to see how they will use this information before giving any personal details.

Data Controller and Processor

The data controller is Chester Lakes Limited, Bretton House, Bell Meadow Business Park, Pulford, Chester, CH4 9EP.

Chester Lakes Limited only store data recovered from ANPR or CCTV systems using industry defined standards.

Your booking data is processed and stored on secure servers by Anytime Booking on behalf of Chester Lakes Limited.

Web site data is processed and stored under encryption by Gloversure Limited.

Your Rights

You have the right to ask for access and to receive a copy of your personal information. If you would like to receive a copy, or if you would like further information on, or wish to complain about, the way that we use your personal information, please write to the Data Manager at Chester Lakes, Bretton House, Bell Meadow Business Park, Pulford, Chester, CH4 9EP giving your name and address.

Please note that when these rights are exercised, we will conduct identification checks in order to ensure your privacy is safeguarded. You will need to contact us by email or post, to exercise these rights.   We try to respond to all legitimate requests within 1 month of the request being made.  Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

If any of your details are incorrect, you wish to restrict, or stop us using your information let us know and we will amend, or delete, your information accordingly, and confirm to you that this has been done.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you object to the way we use your personal information. For more information, please go to

Please note that there may be some instances where you make a request concerning your personal information where we may not be able to action your request as it may result in us not being able to fulfil our legal obligations or where there is a minimum statutory period for which we must keep your information. If this situation arises, we will let you know our reasons.

We keep this privacy, cookies and security policy under review and will publish any updates on this page. This notice was last updated on 17 May 2021.

If you have any queries regarding any matters noted above, please do not hesitate to call the Chester Lakes Limited Data Controller Representative on 01244 732920 or by emailing